This page aims to provide accurate and transparent information regarding the use of Community Energy’s Wind Logo. You may have recently seen the Wind Logo displayed on a product or associated with a service.
The intent of the Wind Logo is to increase public awareness of renewable energy. In effort to protect the integrity of Renewable Energy Certificate (REC) purchases, and those utilizing the Wind Logo, information has been gathered here for your reference.
Learn more about Renewable Energy Certificates (RECs) below.
What is the Wind Logo? How is it used?
The Wind Logo demonstrates that the electricity associated with a product or service has been offset with wind-generated RECs supplied by Community Energy.
Wind Logo Use – Some Examples:
A commercial print company offsets 100% of its electricity with wind-generated RECs from Community Energy. The print company’s client, a magazine publisher, wants to promote to their subscribers the decision to use an environmentally responsible printer. They request that the Wind Logo be printed on the back of their magazine cover. The wind logo reads, “printed with100% wind energy.” This communicates that only the printing of the magazine was done at a facility engaged in a wind REC commitment. The logo does not represent any claims about paper production, the work of writing, editing or publishing the magazine, or any other aspects of magazine production outside of the printing.
A printing and packaging company buys wind-generated RECs from Community Energy matching 100% of their electricity usage. One of their clients, for which they print and manufacture cardboard boxes, is interested in promoting their partnership with an environmentally responsible packaging company. They would like the wind logo printed on their cardboard boxes. The wind logo reads, “carton made with 100% wind energy.” This communicates that the box itself(or carton) was manufactured at a facility engaged in a wind REC commitment. The logo does not represent any claims about the product within the box.
A company that provides computer services to corporate clients buys wind-generated RECs from Community Energy to offset the electricity used at their office. They view this decision as a competitive advantage in their industry, and want to communicate this commitment on their marketing materials. Printed on the back of their company brochure is the wind logo which reads: “office powered by 100% wind energy.” This communicates that the electricity use at the company’s office is offset by a commitment to wind power. The logo does not represent any claims about the hardware or software the company uses to perform its work, nor does it make any representations about the electricity used to perform work on-site at a client’s facility.
Conditions of Use:
Use of the wind logo is acceptable in each of these instances because they are in accordance with the following conditions:
- The activity that is offset with wind-generated RECs must be clearly specified within the wind logo, along with the percent of use.
- Community Energy has been notified of the request to use the Wind Logo and the Customer has defined how it will be used.
- The Customer is currently engaged with Community Energy in an agreement to purchase wind power and had agreed to abide by the terms and conditions related to logo usage.
The wind logo is strongly tied to the Community Energy Corporate Logo and Brand, and supports the vision and partnership of Community Energy its customers.
What is a wind-generated Renewable Energy Certificate?
When renewable energy is produced, a Renewable Energy Certificate (REC) is created parallel to the actual electricity. One REC is equal to 1 MWh of renewable energy. RECs represent the environmental benefits achieved when conventional fuel sources like coal, oil or natural gas are displaced in favor of a clean energy source, like wind power.
REC prices make up the cost difference between the higher price of clean energy and lower price of conventional power; RECs enable clean energy facilities to become more cost competitive and financially sustainable.
Most importantly, REC purchases drive the market demand for more home-grown renewable energy and actively promote the development new clean energy facilities. As more customers choose clean energy, more renewable fuel-free energy sources, such as wind farms, will be added to the electricity grid.