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Tuesday morning while listening to NPR on my drive to work I heard a story about global warming that piqued my interest.  A small think tank in Oakland, California, the Breakthrough Institute, is attempting to reshape public opinion of global warming by reshaping the message that surrounds the issue.

I’m always looking for new ways to tell a story (hey, I’m in marketing), so I’m keen to the institute’s idea.  What they propose is...

This past Friday, June 19th at 11:00 a.m., over 500 folks gathered in the small town of Lempster, New Hampshire, to celebrate the completion of the first modern, utility-scale wind farm in the state!   Iberdrola Renewables, the developer and owner-operator of the 24 megawatt (12 turbine) project, celebrated this milestone by hosting a wind farm dedication onsite with members of the local community, political dignitaries, customers and...

There’s a revolution that’s happening here in the United States that no one can deny.  It can easily be seen – in images of wind turbines plastered on corporate advertisements on our city streets; and heard – discussions of the new administration’s dedication of significant funds to renewable energy development.  But there has been a great contribution to this effort that hasn’t been quite so public.  For ten years, Community...

As a customer service and marketing manager for our commercial and institutional accounts I have the pleasure of working with other marketing managers, public relations contacts and decision makers on the customer’s side to help them promote and communicate their clean energy commitments.  Often times, the most important stakeholders that our customers are interested in communicating to are their employees and customers. 

Some...

My high school’s Green Campus Initiative recently added an impressive piece of hardware. The Lawrenceville School’s sustainability program includes a LEED certified building, biodiesel production facilities and vehicles, and an organic vegetable garden that helps to feed the campus. In January, the school purchased something called an in-vessel digester, a food waste mixer that turns food waste into mulch. The alumni newsletter recently...