Product placement runs rampant in the TV and Movie Industry.  Companies pay millions of dollars to have their products showcased with the stars.  Whether it’s Samuel L. Jackson sipping on a “tasty beverage” of Sprite in Pulp Fiction or ET munching on Reese’s Pieces, product placement is everywhere.

Last week it was brought to my attention (due to a friend’s very keen observation) that Community Energy has, in fact, broken into the product placement game on the Big Screen.  In this case however, it was substantially cheaper (i.e. free) and at least on our end, completely unintentional.

In 2008, a movie was released entitled “Stop-Loss” starring Ryan Phillippe.  In the film, Phillippe is a decorated Iraq War vet who gets called back into active service due to the United State’s controversial Stop-loss policy.  I can’t really speak for the movie (as I’ve never seen it in its entirety), but around the 88th minute of the film the characters meet up in New York City.
 
While they don’t say exactly where, they appear to be in a pub/restaurant of some sort.  Around minute 88:30 in the movie, there is a shot of a woman playing with a stack of coasters.  If you’re watching closely, you can plainly see CEI’s Turbine Logo on the coasters!
 
Unbeknownst to Community Energy, the scene was being shot at the Brooklyn Brewery in Brooklyn.  The Brooklyn Brewery has been a customer with us since 2003, purchasing 100% wind energy.  To celebrate their purchase, the brewery made coasters which featured our Community Energy Logo.  These coasters are still a staple at the brewery and consequently ended up in the film.

It kind of makes you wonder where else CEI’s footprint is waiting to be found…